Inbox Pros Blog   »   Tips for Summer Email Marketing Success

May 23, 2016

Tips for Summer Email Marketing Success

Author | Inbox Pros

 

Summer is almost here! It’s important to stay on track with your email marketing efforts. Here are a few tips to make your email campaigns as fresh and festive, as summer itself.

Email Design

People are naturally more happy and active during summer, so make sure your email designs mirror that feeling. Make sure your email designs are light, fresh, and festive.

Subject Lines

For the summer months, use email subject lines that tie in with summer. If you have a product or service that easily ties in with summer then crafting subject lines should be a breeze, however even if your product or service has nothing to do with summer you can still use subject lines that are related to summer. For example, you can celebrate summer by offering a discount or a “heat wave” sale. You can also provide tips to help people, pull off amazing summer gatherings. Be creative and take advantage of summer. Add a dose of sunshine to your subject lines!

Holidays

As you well know, holidays are important to your marketing success. For the summer months, you have Memorial Day, Independence Day, and Labor Day. Design your emails to look and sound patriotic. Offer specials and promotions. And most importantly, show your respect and honor for the holiday itself. Just be creative!

With just these few simple summer marketing tips, you can have a sunny summer and successful sales all at the same time!





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