The Best of Inbox Pros 2018
Kick off 2019 the right way with expert advice on Email Deliverability. We’ve curated our top articles from last year, and put them all in one place to help get your New Year, and your email program, off to a flying start.
We discuss BIMI, (Brand Indicators for Message Identification), the latest development in email authentication that helps prevent fraudulent emails and serves as a new opportunity for companies to put their brands in front of consumers for free.
You hear these terms all the time, but aren’t sure what they do, what they stand for, and why they are important for email deliverability. These three authentication factors are a must with ISPs to get your mail the inbox.
We shatter the misconception when it comes to who is responsible for a sender’s reputation— the sender or the ESP? Take the finger pointing away and learn the delegated responsibilities for each party when it comes to getting your emails to the inbox.
Some spam traps are worse than others, and there is one spam trap that you are always going to hit if you don’t follow email best practices. Learn the various spam traps, which ones are the worst for your reputation, the one that can get you blacklisted, and how to avoid them altogether.
We partnered with Webbula: The Data Quality Experts on how to stay on top of your email list hygiene and why it’s so important to make sure your data is clean, why you should never buy or scrape lists, and when to start removing users who are no longer valid.
And in case you missed it, our expert Deliverability Strategists developed our Essential Email Deliverability Guides for B2B and B2B Senders. Don’t miss out on everything you need to know before hitting ‘send’.
Wishing you a successful New Year. If you would like to talk about how to improve your email deliverability rates this year, send us a note.