Inbox Pros Blog   »   How to Get Emails Delivered to Microsoft & AOL | How ISPs Filter

January 9, 2017

How to Get Emails Delivered to Microsoft & AOL | How ISPs Filter

Author | Ashley Dern

 

 

 

 

 

Microsoft

Emails delivered to Microsoft & AOL means you are following email deliverability best practices. Deliverability to Outlook.com is based on your reputation. Microsoft releases reputation data via its Smart Network Data Service (SNDS) program. Windows Live Hotmail uses SPF and DKIM authentication. They filter email using Symantec/Brightmail Probe Network, Smartscreen filtering, and other content-level filtering. Blocking may result from being listed with Brightmail; removing those blocks requires contacting Symantec, not Hotmail. The Outlook.com Smart Network Data Service (SNDS) gives you the data you need to understand and improve your reputation. The SNDS gives you the data you need to understand and improve your reputation at Microsoft. Data includes filtering, complaint rate, and spam trap hits.

What Microsoft Looks for

  • Sending reputation
  • They release reputation data via SNDS
  • DKIM and DMARC authentication
  • They filter using Symantec/Brightmail Probe Network, Smartscreen filtering, and other proprietary content-level filtering
  • Being listed with Brightmail, may block you.

 

AOL

AOL focuses heavily on DKIM authentication and references the block lists maintained at The Spamhaus Project. Their spam filter is proprietary and custom-built. Metrics such as; complaints, unknown users, content, bounce processing, and spam traps influence AOL’s inbox placement.  If you need to view your reputation, find detailed bounce information, or open a ticket with the postmaster, AOL offers a postmaster site.

What AOL Looks for

  • DKIM Authentication
  • Spamhaus References
  • Proprietary & customer-built
  • Complaints
  • Unknown Users
  • Content
  • Bounce processing
  • Spam traps




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