Inbox Pros Blog   »   Fun and Festive Summer Email Design Tips

June 28, 2016

Fun and Festive Summer Email Design Tips

Author | Inbox Pros

Fun and Festive Summer Email Design Tips

Fun and Festive Summer Email Design Tips. Summer is officially here! With cookouts, fun, lots of sun, and the Fourth of July right around the corner, now is the time to make sure that your emails and fun and festive. Here are a few tips for designing the perfect summer email.

Know your Audience

Knowing your audience is key to successful email marketing regardless of the season. So know who will be reading your emails and cater the design to your audience.

Re-design

Summer is the perfect time to create a new, fresh email design that will give your email marketing campaign a brand new look.

Add Bright Colors

Choose an email template or email colors that reflect the summer season. Use bright summer colors like pink, red, orange, and yellow. Make your email design pop!

Use Summer Images

Incorporate summer images in your email design. Avoid using too many images. Rather choose one or two images that will encourage your reader to keep reading.

Content

Regardless of your industry, try to make sure that your content is upbeat and fun, playing off of the summer time vibe. Great content will encourage them to read more.

End with a Bang

Make sure you end with a call to action that STANDS OUT. Use big, bold call to actions!





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