Inbox Pros Blog   »   Email Marketing Class: Deliverability 201

Email Deliverability Certification


Email Marketing Class: Deliverability 201

Ready to impress your boss? Learn advanced email marketing skills through Inbox Pros email deliverability 201 certification.

Why Choose Inbox Pros?

Inbox Pros is an award-winning email deliverability consulting firm that has gained 100% inbox delivery rates (even from Gmail) for clients mid-enterprise level. Check out our client Rolling Stone Magazine’s success story >> Our mission is to educate marketers on cutting-edge email deliverability and marketing best practices with unforgettable professional customer service. In our eyes, you are top priority.

Course Type

Virtual or In-Person
(Lunch included -In-person only)


April 27, 2017 -1 day (6hr)

Who Should Attend?

The course is a great fit for anyone in the email marketing field that understands deliverability basics, but wants to learn more advanced concepts. Those interested in intermediate to advanced deliverability concepts, how mail server configuration files work, understanding spam filtering definitions, and how to grow your business with email should attend. We will be covering both technical and non-technical pieces of email deliverability, but you don’t need to be entirely technical to take this class.

Course Overview

Inbox Pros’ Deliverability 201 Training class is a hands-on one-day learning experience. This class covers intermediate to advanced concepts of email deliverability. We provide actual details, metrics, and tools that you and your team can use. You will walk away from this course with multiple action items to take back and improve your email marketing program! At the end of the class, each participant will be required to answer a 20-question exam to achieve the class certificate.

  • Each class begins at 10 AM and will run until 4 PM
  • Lunch will be provided if you are taking this class in Atlanta.
  • Participants are required to be fully engaged in all class activities in order to qualify for the course certificate.
  • If you need to change from the Atlanta to Virtual option, you will not be refunded the difference.
  • If you need to cancel (within 72 hours), you will receive credit for an upcoming class

What topics are covered?

Email Headers
Advanced List Segmentation
Optimizing Content
Optimizing HTML
CIDR IP Addresses
DMARC Details & Alignment
DMARC Reporting
Advanced Rate Limits and Connection Settings
MTA Configuration Files
Spam Filter Definitions
Spam Filter Rules and Details
Domestic & international ISP Specifics
ISP best practices
Understanding Feedback Loop Details
Advanced Deliverability Signals
International ISP Specifics

Who will be teaching this course?

Zack Aab
Deliverability Stratagist
Inbox pros
Zack Aab brings experience with both startups and multimedia marketing to Inbox Pros. He has run dozens of successful email campaigns and knows how to integrate email marketing with other efforts to get the best results. One motto he lives by is “Be self-reflexive, you have to create yourself into the person you want to be, nobody is going to do it for you.”

If you have any questions about this class or our instructor, please feel free to contact us via phone at (678) 214-3739 or email
Sign up today >>