Upcoming Deliverability Classes

 

Deliverability 101 & 201 in Atlanta, Georgia on February 11-12

Deliverability 101 & 201 in Washington, DC on March 26 (details & registration coming soon)


Deliverability 101 Training


Inbox Pros’ Deliverability 101┬áTraining class is a hands-on learning experience. This class will cover fundamental email deliverability concepts, as well as answer email marketing related questions that you have always wanted to ask. Individual and team exercises will provide attendees with “real world” deliverability learning. At the end of the class, each participant will be complete to answer a 20 question exam to receive credit.

Who Should Attend?

Deliverability 101 is great for anyone in email marketing, or for entrepreneurs looking to build their knowledge base as it relates to email marketing. If your company sends marketing emails, this class is for you. Those interested in how email deliverability works, how to send better emails, and how to grow a business with email should plan to attend. The course covers both technical and non-technical pieces of email deliverability, but you don’t need to be technical professional to register.

Class Agenda

This class covers the basics and fundamentals of email deliverability. We provide actual details, metrics, and tools that you and your team can use. You will walk away from this course with multiple action items to take back and improve your email marketing program!

Course Topics

  • Key Terms
  • What Happens After You Hit Send
  • IP & Domain Basics
  • Bounces
  • Blacklists
  • Spam Traps
  • Content
  • Complaints & Feedback Loops
  • Email Filters (B2C & B2B)
  • ISP Tools & Dashboards
  • Authentication
  • Reputation Tools
  • Email Compliance Laws
    & Much More

 

Deliverability 201 Training


Inbox Pros’ Deliverability 201┬áTraining class is a hands-on, advanced, one-day learning experience. This class will cover intermediate to advanced email deliverability concepts, as well as answer email marketing related questions that you have always wanted to ask. We will also have individual and team exercises to provide “real world” deliverability learning. At the end of the class, each participant will be required to answer a 20 question exam to achieve the class certificate.

Who Should Attend?

The course is a great fit for anyone in the email marketing field that understands deliverability basics, but wants to learn more advanced concepts. Those interested in intermediate to advanced deliverability concepts, how mail server configuration files work, understanding spam filtering definitions, and how to grow your business with email should attend. We will be covering both technical and non-technical pieces of email deliverability, but you don’t need to be entirely technical to take this class.

Class Agenda

This class covers intermediate to advanced concepts of email deliverability. We plan on providing actual details, metrics, and tools that you and your team can use. You will walk away from this course with multiple action items to take back and improve your email marketing program!

Agenda includes

  • DMARC Reporting
  • Advanced List Segmentation
  • Advanced Rate Limits and Connection Settings
  • MTA Configuration Files
  • Spam Filter Definitions
  • Spam Filter Rules and Details
  • Understanding Feedback Loop Details
  • Advanced Deliverability Signals
  • International ISP Specifics
    & Much More

If you have any questions about either class, please feel free to send us an email.