Email Deliverability 101 and 201 Classes

Deliverability 101 Virtual Training

Virtual Option – August 16, 2018 @ 10:00 am – 4:00 pm | $999.00 (DMA Member – $599.00)

Class Description

Inbox Pros’ Deliverability 101 Training class is a hands-on one-day learning experience. This class will cover multiple email deliverability concepts, as well as answer email marketing related questions that you have always wanted to ask. We will also have individual and team exercises to provide “real world” deliverability learning. At the end of the class, each participant will be required to answer a 20 question exam to achieve the class certificate.

Who Should Attend?

The course is a great fit for anyone in the email marketing field. If you and/or your company sends marketing emails, this class is for you. Those interested in how email deliverability works, how to send better emails, and how to grow your business with email should attend. We will be covering both technical and non-technical pieces of email deliverability, but you don’t need to be technical to take this class.

Class Agenda

This class covers the basics and fundamentals of email deliverability. We plan on providing actual details, metrics, and tools that you and your team can use. You will walk away from this course with multiple action items to take back and improve your email marketing program!

Agenda includes (but not limited to):

  • Key Terms
  • What Happens After You Hit Send
  • Bounces
  • Complaints
  • Blacklists
  • Spam Traps
  • Content
  • Email Headers
  • Email Filters (B2C and B2B)
  • ISP Tools and Dashboards
  • Authentication
  • Reputation Tools
  • Email Compliance Laws
    & Much More

If you have any questions about either class or our instructor, please feel free to contact us via phone or email.

-Each class begins at 10 AM and will run until 4 PM
-Participants are required to be fully engaged in all class activities in order to qualify for the course certificate.
-If you need to cancel (within 72 hours), you will receive credit for an upcoming class.

 

Deliverability 201 Virtual Training

Virtual Option – August 23, 2018 @ 10:00 am – 4:00 pm | $999.00 (DMA Member – $599.00)

Class Description

Inbox Pros’ Deliverability 201 Training class is a hands-on, advanced, one-day learning experience. This class will cover intermediate to advanced email deliverability concepts, as well as answer email marketing related questions that you have always wanted to ask. We will also have individual and team exercises to provide “real world” deliverability learning. At the end of the class, each participant will be required to answer a 20 question exam to achieve the class certificate.

Who Should Attend?

The course is a great fit for anyone in the email marketing field that understands deliverability basics, but wants to learn more advanced concepts. Those interested in intermediate to advanced deliverability concepts, how mail server configuration files work, understanding spam filtering definitions, and how to grow your business with email should attend. We will be covering both technical and non-technical pieces of email deliverability, but you don’t need to be entirely technical to take this class.

Class Agenda

This class covers intermediate to advanced concepts of email deliverability. We plan on providing actual details, metrics, and tools that you and your team can use. You will walk away from this course with multiple action items to take back and improve your email marketing program!

Agenda includes (but not limited to):

  • DMARC Reporting
  • Advanced List Segmentation
  • Advanced Rate Limits and Connection Settings
  • MTA Configuration Files
  • Spam Filter Definitions
  • Spam Filter Rules and Details
  • Understanding Feedback Loop Details
  • Advanced Deliverability Signals
  • International ISP Specifics
    & Much More

If you have any questions about either class or our instructor, please feel free to contact us via phone or email.

-Each class begins at 10 AM and will run until 4 PM
-Participants are required to be fully engaged in all class activities in order to qualify for the course certificate.
-If you need to cancel (within 72 hours), you will receive credit for an upcoming class.