Are you ready for the world’s first Email Deliverability Certification?


Class Description


Inbox Pros’ Deliverability 101 and Deliverability 201 are both three-hour seminar-based training courses. At the end of each course, you will have a 20-question exam. Pass both exams and earn your Deliverability Certification! After the exam, and as time permits, there will be a short Q&A.

Deliverability 101: covers basic email deliverability concepts.

Deliverability 201: covers advanced email deliverability concepts.


Who Should Attend?


Deliverability 101 and Deliverability 201 are both a great fit for anyone in the email marketing field. If your company sends marketing emails, come join us! We cover both technical and non-technical email deliverability concepts. You do not need to be technical to take the classes.

Deliverability 101: Are you curious about what deliverability is and how it works? What about ISP best practices and what Gmail looks for? Or wondering how to send better emails to grow your business? If you answered “yes” to any of these questions, then this class is for you.

Deliverability 201: Are you interested in how DMARC works? What about understanding spam filtering definitions or international ISP best practices? Are you looking to grow your business with email? Then you should attend this class.

See upcoming classes.


Class Agendas


In Deliverability 101 and Deliverability 201 you receive tools that you and your team can use to improve deliverability. You will walk away from these courses with action items to  improve your email marketing program.

Deliverability 101 covers the fundamentals of email deliverability.


101 agenda includes, but is not limited to:

– Key Terms
– What Happens After You Hit Send
– Bounces
– Complaints
– Blacklists
– Spam Traps
– Content
– Email Headers
– Email Filters (B2C and B2B)
– ISP Tools and Dashboards
– Authentication
– Reputation Tools
– Email Compliance Laws


Deliverability 201 covers intermediate to advanced concepts of email deliverability.


201 agenda includes, but is not limited to:

– DMARC Reporting
– Advanced Rate Limits and Connection Settings
– MTA Configuration Files
– Spam Filter Definitions
– Spam Filter Rules and Details
– Understanding Feedback Loop Details
– Advanced Deliverability Signals
– International ISP Specifics



Please feel free to contact Inbox Pros at (678) 214-3739 or email

*Upon completion of both deliverability courses and exams, you will receive the Email Deliverability Certification Pin.