Inbox Pros Success Stories and Reviews

 

 

We are excited to share with you the result eHarmony, Rentpath, and Rolling Stone Magazine discovered while working with us. Each section below has a quote from the companies we have helped and explains in detail the email marketing and deliverability issues they were having as well as their solutions and ROI impacts. Enjoy!

 

eHarmony and Inbox Pros

 

 

Case Study | eHarmony

Inbox Pros Product | Deliverability Audit & Consulting

Client Industry | Online Dating

 

Executive Summary

For us, email marketing is our gateway to help customers get the most out of their eHarmony experience. Our goal is to use email marketing to educate customers throughout their lifecycle so they’re primed for success – all while enhancing and maintaining good deliverability. We won’t be able to help them if we’re not getting in their Inbox.”

  • Enhance user experience
  • Getting in the Inbox
  • Maintaining deliverability

About

eHarmony is an online dating website designed specifically to match single men and women with each other for long-term relationships. To optimize the matching process, eHarmony operates eHarmony Labs, a relationship research facility, and publishes eHarmony Advice, a relationship advice site. eHarmony, which was launched on August 22, 2000, is based in Los Angeles, California; it has members in more than 150 countries and maintains operations in the United States, Australia, Canada, the United Kingdom, and Brazil. The company is privately held.

 

Challenges

“The challenges we were experiencing prior to purchasing Inbox Pros service were deciphering when to let what looks to be a potential issue age and figure itself out OR when to design an immediate plan of action to avoid bigger headaches. We had a bit of trouble with Gmail/Hotmail and needed a more hands-on approach in our deliverability vendor. We needed vendors that cared if we inboxed or not beyond the monthly calls!

We chose Inbox Pros over their competitor because of the hands-on relationship & care. If we needed to understand a basic email deliverability concept OR more complex new best practices/fundamentals – Inbox Pros made the effort.“

 

Solutions

“Before Inbox Pros was able to start fixing our deliverability problems they needed our IP addresses, historical context, current battles and what we’d most like to achieve with our email marketing programs.

One of the major changes we had to make to move in the right direction of successful email deliverability was changing our target audience. With Inbox Pros help, we redefined our target audience ultimately helping us be more efficient. Inbox Pros is quick to respond and actively work on fixing deliverability issues. Depending on the ISP, we normally see deliverability improvement within 2 weeks.”

 

Results/ROI

“We gained 100% inbox placement at Gmail and have been able to maintain good deliverability standing all while learning new advanced concepts. Currently, we review our inbox placement & compare it to our IP engagement performance 2x week. There is also a weekly process to check specific ISP-performance from Gmail Postmaster to SNDS. If anything is off, we work closely with Inbox Pros to ensure no immediate action needs to be made.”

eHarmony and Inbox Pros has developed a great working relationship. We truly appreciate the efforts they go to ensure we feel best about the ever changing and fickle world of email marketing. We hope to continue to grow with them!” (Olivia Liang, Sr. Product Marketing Manager at eHarmony)

 


rentpath and Inbox Pros Case Study

 

Case Study | RentPath

Inbox Pros Product | Audit

Client Industry | Multifamily Housing

 

Executive Summary
The primary goal of RentPath is to “find a place to call home” for it customers. They have five brands underneath the RentPath umbrella, all being web-based. Their main priority is effective communication with customers and clients, which is online, primarily through email. It is essential for RentPath to continuously engage with customers and encourage repeat visits until they find the perfect home. RentPath’s goal was to successfully deliver fast and effective emails and keep up with the ever-changing world of email marketing.

  • Improve Deliverability
  • Receive Email Marketing Education
  • Enhance Client Communication Reach

 

About
RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com.

With an unmatched search capability, amplified by constantly refined tools and industry insights, RentPath provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions. The brand’s commitment to maximizing owner and manager value makes RentPath a leading multifamily housing industry partner.

 

Challenges
Prior to working with InboxPros, RentPath was looking for new ways to market through email, since keeping up with the constantly changing world of email is a major challenge in the email marketing industry as a whole.

They realized that some emails were not delivering correctly and that others were not loading for their customers. From this feedback they decided to set goals on understanding why these issues were happening and create a game plan on how to overcome them.

 

Solutions
RentPath chose to do an audit with Inbox Pros to find out exactly what obstacles had an impact on their deliverability. The audit included an in depth analysis on all aspects of their marketing emails. Inbox Pros broke down the many factors involved in email campaigns, both technical and creative, to determine what corrective measures to take to ensure successful and consistent deliverability to the customer’s inbox.

In order to prevent further delivery issues, recommendations were made such as modifying ISP configuration, email list segmentation, content-improvement, and consistent monitoring of email campaigns. RentPath worked with Inbox Pros to ensure these changes were made so all email sends were going to the customer’s inbox. By implementing better sending practices and building a solid infrastructure RentPath’s deliverability was improved.

 

Results/ROI
By selecting to proceed with Inbox Pros audit, RentPath was able to improve their email marketing, improve deliverability rates, which in turn, enhanced client communication reach and lead generation. On top of this, Inbox Pros was and still is dedicated to RentPath’s email success and ensures that all recommended practices are being implemented by their marketing team. This has led to ongoing, successful email campaigns sending to both new and repeat customers.

The advice and knowledge from the experienced strategists at Inbox Pros have improved RentPath’s sending reputation and inbox placement immensely. They also offer quarterly training sessions to ensure that RentPath is aware of any current or future changes/challenges that may affect their sending. RentPath’s current sending reputation is at an all-time high.

 

 


Wenner Media and Inbox Pros Case Study 

Case Study | Wenner Media

Inbox Pros Service | Reply Monitor

Clients Industry | Publishing

 

Executive Summary
The privately held company has a primary focus on pop culture and producing top-of-the-line publishing for it’s readers. Since the company has grown in spades since 1967, some of the tasks such as going through customer emails needed to be outsourced so they could focus on more proactive efforts.

  • Gain Extra Time
  • Enhance Domain Reputation

 

About
Wenner Media LLC, a privately held company headquartered in New York City, publishes Rolling Stone, Us Weekly, and Men’s Journal magazines. The company’s three titles attract more than 46 million readers each month in print, and 49 million gross monthly unique visitors to its websites, UsMagazine.com, RollingStone.com and MensJournal.com, and digital networks.

 

Challenges
Prior to working with Inbox Pros, Wenner Media LLC utilized internal resources to monitor all of their reply-to email accounts. Since the task was very time consuming, they decided it was time to outsource the workload so they could focus on more proactive efforts. Wenner Media’s goal was to have more time and hands internally working on more proactive, strategic projects.

 

Solutions
Inbox Pros reply monitoring service currently provides Wenner Media extra hands to processes unsubscribes on Wenner Media’s behalf. Inbox Pros also presently handle subscribers’ requests for their information to be updated and delete of out-of-office replies. Furthermore, requests for additional information, questions regarding subscriptions, and complaints are brought to Wenner Media’s immediate attention which enables them to be customer-centric.

 

Results/ROI
After connecting with Inbox Pros, Wenner Media  has comfort of knowing they will remain CAN-SPAM compliant, from the reply monitoring Inbox Pros provide. Their domain reputation is and will consistently be enhanced from this service as well.From all of the intricate tasks that Inbox pro’s has provided, Wenner Media has now met their time-saving goal of having more heads on other proactive tasks that require in-depth strategy.

 

“The Inbox Pros team is extremely professional, easy to work with, and provides quick turnaround times with respect to requests. We are confident that our mailboxes are impeccably managed by their knowledgeable staff and highly recommend Inbox Pros.” (Jennifer Watro, Director of Email Marketing at Wenner Media LLC)