Inbox Pros Blog   »   Can Video Enhance Your Email Marketing Efforts?

April 29, 2016

Can Video Enhance Your Email Marketing Efforts?

Author | Inbox Pros

Video marketing is more popular than ever. Some of the most effective marketing campaigns contain video, but using video in your email campaigns can sometimes prove to be a little tricky.

Why is video important?

Videos are the next best thing to being there in person. In an era, where engagement dictates marketing success, video allows you to inform, entertain, and stand out in an inbox full of text emails.

Whether you’re reaching out to announce a new product line or nurturing a particular lead or demographic, the right video can make a huge difference for communicating your message in a way your audience will enjoy.

Over 69% of marketers report using video in their marketing efforts. And Cisco predicts that more than 84% of all internet traffic will be video by 2018. That’s pretty significant!

Now, as much as your email recipients will love your videos, their email systems may not. Not all email clients are compatible with video playback.

Video Marketing Tips for Email

  • Check with your email marketing provider to see if their system allows for video embedding into emails.
  • If video embedding is not allowed, you will want insert an image that displays a play button that will link to your hosted video, such as the example below.

click-to-play

  • Use the word video in your email subject line.
  • Look into hosting your video on Vimeo or YouTube.
  • Keep it short and sweet. If you have a lot to say, consider breaking your content into smaller videos for and creating a video series.
  • If you can embed video into your email, make sure that your video is NOT set to auto-play.
  • Include a call to action during or at the end of the video to suggest a clear next step.




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