Inbox Pros Blog   »   Boosting Gmail Deliverability: Tips From an Inbox Pro

April 24, 2017

Boosting Gmail Deliverability: Tips From an Inbox Pro

Author | Chris Arrendale

Hi, I’m Chris Arrendale, CEO and Principal Deliverability Strategist at Inbox Pros. We help brands and marketers on issues like inbox placement, deliverability, reporting analysis, and remediation.

My friends at BriteVerify invited me to tackle a pressing issue: Gmail’s focus on engagement is keeping too many marketing emails from the most popular inbox in America. In this post I will cover why engagement matters, how Google measures engagement through email opens and clicks, what moving an email to a different folder, starring, or tagging it does, how to improve email deliverability through gmail and more. Click here to read more >>
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