Inbox Pros Blog   »   Boost Your Email Marketing with Automation

September 20, 2016

Boost Your Email Marketing with Automation

Author | Inbox Pros

Boost Your Email Marketing with Automation

Boost Your Email Marketing with Automation. Incorporating automation into your email marketing efforts is an excellent way to develop your customer relationships through regular contact. Automated emails are pre-written emails sent over timed intervals in a series, triggered by a certain customer behavior. By setting up campaigns to send out emails on time-based intervals, you are increasing consumer touch points, and if done well- you can begin to build trust with your customer.

Automated emails deliver information to your customers right when they need it, in a way that’s efficient for you and your team. Send a series of emails, to build rapport, increase your company familiarity and nurture leads.
The idea is simple. By continuously interacting via a touch point, the recipient will warm towards whatever the eventual end goal is. That could be a sale, a sign up or even simply engagement on a social media page. These are all great examples of what an automated email marketing campaign can do.

Here are scenarios in which automated emails could be used…

When a subscriber signs up for your list

When you need to send a Birthday or Anniversary email

Follow up to website activity

When you’d like to thank your customer

Following up after a purchase

When you would like to receive feedback

A series of educational emails (tips)

Renewal Reminders

How to Use A Product

Coupons and Promotions

A few final thoughts….

As with all email marketing, make sure that your emails are personalized, to-the-point, and provide value for your customer. Also, realize that customers may have different preferences when it comes to email communications. Give your subscribers the opportunity to change their subscription preferences. How often do they want to be contacted? What kind of things do they want to hear about? Essentially, your subscribers will segment themselves for you. You won’t have to do anything, but thanks to their updated preferences, you’ll be able to improve on your attrition rates.

Learn More About Email Deliverability