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August 16, 2016

A Simple Formula for Writing Better Emails

Author | Inbox Pros

A Simple Formula for Writing Better Emails


A simple formula for writing better emails will improve your email writing skills. Have you ever found yourself staring at a blank page when it comes time to write a marketing email? If you’re new to copywriting, or are simply stuck, here is a simple copywriting formula that can help you write a terrific email.

Email Writing Skills

When warming up your email writing skill, the first order of business is to grab your reader’s ATTENTION. That starts by crafting a catchy subject line, so that readers notice your email in their inbox, and an enticing intro-paragraph that motivates readers to continue reading your email copy.


Once you’ve grabbed the attention of the reader, it’s time to provide interesting and fresh information that corresponds with the headline.

Base the information in the interest section on an area of concern or topic that your reader would find interesting.


Now that you have your reader interested, now is the time to introduce the solution. How can you help your reader?
This is the section where you really want to highlight the benefits of your product or service. Testimonials are a wonderful addition to this section because they back up your claims and provide further proof.


Now that your reader is interested in your product or service, it’s time to introduce your offer. Then you MUST include a call to action. Make it clear and easy to respond. Tell the reader to take the next step.

So the next time you are at a loss for words or feel that your marketing email is lacking some direction, try using the simple AIDA formula- Attention, Interest, Desire, and Action.

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