Inbox Pros Blog   »   9 Types of Emails to Send Your Customers


October 14, 2015

9 Types of Emails to Send Your Customers

Author | Inbox Prosshopping


Believe it or not, the holiday season is right around the corner and now is as good a time as ever to start planning. E-mail marketing is one of the best ways to reach your audience online with relevant, exclusive and meaningful messages during the holiday season. From promoting products to simply saying “thanks”, here are nine types of holiday emails you could use for your holiday email marketing campaigns.

Black Friday Offer
If you are a retailer, you can take advantage of one of the busiest shopping days of the entire holiday season- Black Friday. Create a special Black Friday offer and take advantage of the rush. This year Black Friday takes place on November 27th.

Cyber Monday Offer
If you are an e-commerce business or have an e-commerce component to your business, then you want to take advantage of Cyber Monday. You can send emails leading up to Cyber Monday, letting your customers know about special discounts for this annual online shopping event. This year Cyber Monday takes place on November 30th.

Free Shipping
Provide value to your customers this holiday season by providing free shipping for orders placed before the holiday rush. This money saving incentive will help drive sales well before the holidays arrive.

Holiday Gift Guide
Help your customers find the perfect gift with a holiday gift guide. Come up with gift ideas for your different audiences. Picking out the perfect gift can sometimes be challenging, so customers will often find a gift guide valuable.

Holiday Coupon
Coupons can be used in a variety of different ways throughout the holiday season. You can use them as the focus of your email, or add a coupon to one of the other types of emails we are discussing here today.

Year-End Update
Effectively connecting with your customers is important for businesses of all sizes and a great way to do that is by celebrating accomplishments and reflecting on the previous year. So use a year-end update as a way to make a special connection with your customers.

Say Thanks
What are you thankful for? Express your gratitude towards your customers, by thanking them for their business and support.

Holiday Announcement
Think about the things you’re promoting this season. Perhaps that is a particular product or a holiday sale or event. Get the word out early and start the season off on the right foot.

Look Ahead
If you don’t have a lot going on during the holidays but have big plans for 2015, you can use the holidays to promote your upcoming activities. Let your customers know what to expect in the upcoming year.

As you start to plan your holiday email marketing, you’ll want to think of ways to make your emails stand out. Now is the time to start preparing for one of the busiest shopping seasons of the year.

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