10 Types of Marketing Emails
Effective email marketing campaigns are typically comprised of a variety of types of email communication, including everything from promotional to educational. Let’s take a look at some of the types of email marketing messages you could be sending your subscribers.
Make a great first impression with a welcome email. When someone signs up to your mailing list, the first thing they should receive from you is a welcome email. By sending a welcome email, you are building your brand and credibility with your customer. Plus, this lets your customer know that you will be emailing them and gives them an opportunity to white-list your address. This email is easily automated, so no excuses. All email subscribers should receive your welcome email upon subscription.
A dedicated email is what is most often sent by businesses. A dedicated email focuses on just one topic, whether that’s an announcement, event, or new product and includes a strong call-to-action.
A promotional email’s purpose is to do just that- promote. You want to make your offer (promotion) clear and concise, and create a sense of urgency so that customers feel compelled to act quickly.
A newsletter is a way to give your customers the lowdown on your brand on a regular basis. By building regular communication with your subscribers, they begin to recognize your brand and associate it with something reliable and trustworthy.
NEW INVENTORY EMAIL
If you have a retail business, then let your customer know about new items available for purchase. Take the time to take a good photo of your new product and include that in the email as well.
A digest email is simply a recap (with links) of emails and publications that you have sent over a period of time. They are easier to skim than newsletters, meaning that some subscribers will prefer them. If they see something that catches their eye, they’ll click-through.
LEAD NURTURING EMAILS
This email specifically targets subscribers that you want to turn into customers. This can be a time consuming but highly rewarding way of engaging with your subscribers.
When you send an educational email, you’re trying to build a relationship with your customers. The best way to do that is to teach them something. Perhaps how to use a product you offer or how to get the most out of a service you provide. These emails help to build relationships and trust between your business and your customers.
Any business that sells a product or service that is needed on a regular basis would benefit from a reorder email. It’s a great reminder for your customers!
It takes time to collect testimonials from your clients, but once you’ve gotten feedback sharing this with your subscribers is a great way to reinforce how valuable your business or product is. Be sure to tie the testimonial in with content that will explain how you can help them, and definitely provide a next step.
Generally speaking, an effective email marketing campaign is a combination of a variety of marketing messages. So mix it up!